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REINA® MEZCAL | Michael Demuth

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REINA® MEZCAL

Reina Mezcal, a private label produced in Oaxaca, Mexico, which wanted to position itself into the premium smoked tequila category. The result was a refined icon, proud type setting on black matte pancho style wrap over label with silver hot-stamping impressions. Other concepts explored clear labels with raised inks and foils. Deliverables included multiple design options, Identity and final art mechanicals.

BRAND IDENTITY
PACKAGING DESIGN
PRODUCTION